Job Description
MAIN DUTIES AND RESPONSIBILITIES
- Developing and executing data-driven digital marketing strategies across organisational brands and platforms;
- Designing high-impact marketing collateral for digital and print formats, including social media creatives, digital adverts, banners, posters, emailers, and presentations;
- Producing motion graphics and short-form video content optimised for platform distribution and audience retention;
- Managing and growing organisational social media presence across Facebook, Instagram, X, and LinkedIn, including content scheduling, community engagement, and performance monitoring;
- Managing website content creations and posts inline with the brand manual;
- Planing, executing, and optimising paid digital advertising campaigns across multiple platforms, managing budgets and maximising return against defined KPIs;
- Monitoring, analysing, and reporting on campaign performance and audience growth metrics;
- Maintaining brand identity and visual consistency across all internal and external communications;
- Supporting media relations through editorial writing, institutional publications, and press communications;
- Engaging stakeholders and community audiences through targeted public awareness campaigns; and
- Any other duties as assigned by the supervisor.
ESSENTIAL SKILLS
- Strong graphic marketing and design skills with a portfolio;
- Advanced working knowledge of the use of AI, Adobe Illustrator and Photoshop;
- Proficiency in Adobe Premiere Pro and Adobe After Effects for motion graphics and video editing;
- Working knowledge of CorelDraw;
- Understanding of layout, typography, colour theory, and visual hierarchy;
- Ability to adapt designs across multiple platforms and formats while maintaining brand consistency
QUALIFICATIONS AND EXPERIENCE
- Bachelor’s Degree in Visual Communication and Multimedia Design or a related field;
- Minimum 2 years of experience in university is an added advantage;
- Proven experience managing paid digital advertising campaigns with measurable results;
- Experience in social media management across multiple platforms;
- Familiarity with media relations, editorial writing, and institutional communications;
- Knowledge of brand identity management and visual consistency principles
- Results-driven, detail-oriented, and capable of managing multiple outputs simultaneously
Candidates who do not have the stipulated requirements need not apply.